US Online Advertising has Record Year
May 25, 2008
I’m a big fan of eMarketer and have followed Geoff Ramsey’s company for the past 5 years since meeting him at a Interactive to the Max conference in 2003. At that conference Geoff noted a projection by Jupiter Research stating that online advertising would hit 14.8 billion dollars by 2008 in the US. At the [...]
What is Digital Marketing?
May 19, 2008
It’s sort of funny, but not so much. Turn to the person sitting next to you and ask them to give you a short definition of digital marketing. If you’re all alone, write down 2 sentences that you feel defines the term. My experience is that most people don’t know. What’s even more frightening is [...]
Nike Plus just does it!
May 7, 2008
Phil Knight, Nike’s CEO and founder, has been at the cutting edge of advertising for the past 15 years. Campaigns like “Bo Knows”, “Just do it” and “Air Jordan” represent ground breaking strategies that have changed the face of the advertising industry. I recently watched a documentary on Knight produced by CNBC. The show highlighted [...]
I can Relate to That!
April 30, 2008
Why is online social space growing at such an exponential rate? Yeah it’s viral and we all know how quick a virus spreads, but is that why sites like Facebook have profiles for a third of the Canadian population? Social networks have become an extension of lifestyle. They’re not a fad, they’re a part [...]
A tight "Knit" Community
April 26, 2008
Social networking is not just for kids! Knitters of the world are all over it thanks to Casey and Jessie from Cambridge, Massachusetts. In 2004, Jessie who is an avid knitter started writing a blog sharing her thoughts on knitting and looking for input from others who share the same passion. By 2007 she [...]
Facebook’s Instant Messaging
April 23, 2008
Facebook has recently launched an integrated instant messaging platform that allows its members to chat online with their friends. When you log in to your account a neat little status bar pops up at the base of your Facebook profile page showing you who’s online. Could this mean the end of MSN? Not likely, but [...]
The Art of Listening
April 20, 2008
Did you ever think about how different advertising would be if a television commercial could see the viewer? I know, first thought is it sounds a little creepy, but imagine how much more effective it would be if you knew what everyone wanted to know. Car manufacturers could ask car buyers about their favorite [...]
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