Why online marketing will flourish in difficult economic times
December 8, 2008
You don’t have to look far these days to find bad news on the global economy. The American credit crunch has pushed the panic button on an economic time bomb that has ticking for the past 5-10 years. Inflated energy costs, low price mortgages, record high personal debt and an overheated stock market have helped [...]
Online video - What’s viral?
October 31, 2008
If you haven’t heard about You Tube yet chances are you been living on the moon eating cheese for the past 5 years. This incredible little jewel in Google’s crown may not drag in the revenue that Adwords does for the big G, but it’s certainly shaking up the traditional advertising world. Like all [...]
High School Musical - Me Version!
September 27, 2008
I have been a huge fan of JibJab for the past 5 years, since the first day I saw their rendition on “Arnold for Governor”. But today, today is an emotional moment for me. Having long been a closet High School Musical Fan hiding in the shadows, ashamed of my connection. The time has come [...]
Politics, Politicians and Digital Marketing
September 13, 2008
I absolutely love how the Internet has completely changed the dynamic of the political landscape in world. Thanks to online social media tools, politicians now have a new battle ground for throwing hand grenades at each other. As little as 5 years ago they would have used network television, newsprint and newscasts to fire their [...]
Collaboration
August 24, 2008
I recently had the opportunity to go back and re-read a favorite book of mine call Wikinomics by Don Tapscott and Anthony Williams. It was re-release in 2008 so it seemed like a good opportunity to rejuvenate my mind on the topic of collaborative thinking. Tapscott and Williams do a great job of demonstrating how [...]
Softball Bat Marketing
July 26, 2008
First off, this entry has nothing to do with digital marketing, just a note on marketing in general. About 20 years ago I had the opportunity to work for a company by the name of Hillerich & Bradsby (H&B) out of Louisville, Kentucky. H&B is a family owned business that has roots tracing back to [...]
Olympics go Social
July 22, 2008
Where better to use Social Media then as part of an Olympic Games marketing campaign. Lenovo, a Worldwide supplier of innovation, is sponsoring a site that allows followers to get an inside perspective on athletes from around the world. Voices of the Olympic Games is a aggregation of blogs with a sorting tool [...]
Serch Engine Optimization Tips
July 1, 2008
Search engine optimization is becoming very important as more and more people load terabytes of data online. Massive amounts of text, video and photos are being uploaded everyday. I new culture of information sharing is evolving and with it comes a massive spike in the amount of data loaded on the web. As the amount [...]
Stressed at Work! Big brother is watching you….
June 12, 2008
It’s amazing how technology is changing how people communicate. This poor guy is obviously having a bad day and absolutely looses it! 4.2 million views and 1053 comments later the community is engaged. The video is viral, but is it real or does that really matter?
Office Worker Goes Absolutely Insane - Watch more free videos
Blogging goes Mainstream
June 7, 2008
There are over 24 million bloggers in North America. Approximately 14% of Internet users have blogs. According to eMarketer, this number is growing and is on track to reach 35 million over the next 4 years. As more people move online to tell stories and express their opinions more marketers attempt to capitalize on the [...]
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