Digital Mayhem | Halifax | Nova Scotia

My Services

Online Strategy
Website Display Advertising & Media Planning
Search Engine Optimization and Marketing
Site Design and Usability
Social Media Strategy
Website Development

Online Strategy

If you’re a marketer chances are you know all about the Internet and realize how important it is to create a marketing plan that leverages its power. Whether it’s a brand message or a sales campaign, in today’s world it’s imperative that you include online media in your efforts.  The challenge most face when doing this is designing an effective strategy for reaching their target audience.

That’s where we can help. With over 8 years experience in online strategy working with clients in a broad variety of business channels, we provide alternatives and create a strategic approach for online delivery. Using a proven discovery process we can help to identify opportunities by listening to your business needs and providing insight for how they can be translated online.  We start this process with an online workshop designed to help you understand the ways of the web. Once you’ve graduated online boot camp we facilitate a series of session that help to identify how online fits into your business. When we have all the puzzle pieces we fit them together providing the framework for an online strategy.

If you are struggling to develop an approach to online marketing and need direction on what works we can help you out.

Online Display Advertising and Media Planning

Does CPM, CPC and CTR mean anything to you? If they don’t ring a bell it’s no big deal because we can translate them into to ROI for you. In 2008 advertisers in the US and Canada spent over $26 billion online representing 8.7% of the total advertising dollars spent in both markets. To put this into context, network television ads totaled 70 billion in 2008.

According to eMarketer, online advertising is in a position to grow its share of the precious ad dollars to over 15% in the next 4 years. For this to happen dollars will be shifted out of newsprint, television, outdoor- billions of dollars. Are you ready for that change?

We can help you prepare by looking at your current online investment and making recommendations on how you can improve it. We can help you with your online media planning, measure results and make adjustments to ensure you get a strong return on your ad dollar investment.

Search Engine Optimization and Marketing

Google is the world’s new phone book. When you want to find a product or service the first thing most people do is “Google it”.  Whether you use Google, MSN, Yahoo or some other search engine as a business you want your name to come up at the top of the list when a potential business opportunity is being researched.

Unlike your local phone book, search engines are global indexes where you compete for space with hundred’s of millions of other entries. Knowing how people search for your business and what key words they use to find it online, can make the difference between first and not at all on a search result.

We can help you identity search engine optimization opportunities by looking at your current website and recommending changes that will help lift its search engine ranking. We can also help you develop a search engine marketing strategy where you can boost your ranking by using pay-per-click tools such as Google Adwords.

Design

Design is not just about the look, it involves information and how it is organized online. Although making it pretty helps it can’t be at the mercy of the user’s experience.  In order to ensure the user finds what they want and more we invest time in discovering how they behave and what they expect to see on a your site. When you’re not sure about what needs to go on your website we use proven methods to help you identify what you need and to help you understand why you need it. These tactics could be something as simple as a user group online survey or something more involved such as a series of user group interviews. Whatever the method, our goal is to help you find the answers first before we design the site.

Once we know what online users want we develop information architecture and get our web designers to give it a look and feel that fits your brand. Content and usability comes first. Creative design is a compliment that we pay all our clients.

Social Media Planning and Strategy

Networking and building relationships with friends, business associates, clients and family members is nothing new. We instinctively reach out to others for companionship and support. For decades we have invented ways to build and maintain relationships. From homing pigeons to telephones, we need to connect - to reach out. Social Media is the next tool in a long list of inventions used to keep the conversation going. The power of Social Networking tools such as Facebook or LinkedIn has changed the way we behave and interact with others.

Hundreds of millions of people are now connected using these online tools. They converse daily using “Wall Posts” and “IM” messages. Status updates express their mood in the moment. Tweets on Twitter allow them to stay up-to-date on the news as it happens. Millions of blogs pour billions of lines of personal opinion on to the web.

As this massive online database continues to grow it becomes increasingly important for businesses and marketers to participate in Social Media. By not getting involved you leave it up to others who may or may not have the best intentions.

We can help you navigate the maze of Social Media and identify the right path for your business. Whether it’s monitoring the web for information or building a plan for social interaction, we can help create a strategy and teach you how to implement it.

Online Web solutions

Web development is the first and probably most important step to getting your business online.  Your online identity or brand will set the stage for how others interact with your company. It’s incredibly important to your company’s creditability that the first impression is reflective of your brand.

We can help you build a complete online solution from the ground up with flexible content management systems that allow you to easily manage your own site. Our developers use Open Source tools to ensure your site is extensible and mobile. We understand that things sometimes change and you may need to move your site so we make it easy.

Do you need help building your online brand? We have resources who can design and build your website from scratch. If you’re concerned about budgets we can use one of our template solutions to keep your costs low.